Oh my Baie is an exclusive collection of alcohol-free French wines inspired by the Mediterranean lifestyle and the sense of togetherness that surrounds the world of wine. The brand was born from the vision of Charlotte Burckhard, the daughter of a wine importer and a professional with experience in both the luxury hospitality industry and the wine sector. The idea came to her during her second pregnancy, when she was looking for a sophisticated alternative that would allow her to enjoy the social moments associated with wine without consuming alcohol.

Raised in Ibiza, Charlotte wanted to infuse the brand with the essence of the Mediterranean: the sun, the sea, gatherings with friends and the art of living at a leisurely pace. The name Oh my Baie plays on several meanings: ‘baie’ refers both to the grape berry and to a Mediterranean bay, whilst the ‘O’ symbolises zero alcohol.

The wines in the collection come from family-run French vineyards in Mediterranean regions, made from grape varieties such as Chardonnay, Sauvignon Blanc, Vermentino, Syrah, Grenache, Marselan and Merlot. After vinification, the wines are de-alcoholised through a delicate distillation process at a very low temperature, which preserves their aromatic richness and original character. The range comprises Le Blanc 0.0%, Le Rosé 0.0% and Le Rouge 0.0% – internationally award-winning wines designed to offer an elegant, inclusive and contemporary experience.