For us, tradition and conviction are life-long attitudes. Our winemaking process has been passed on from generation to generation, and our daily tasks are rooted in tradition, yet at the same time based on our deep belief in the validity and modernity of our methods. By “tradition”, we do not mean immobility and opposition to change; rather a dynamic and aesthetic concept in maintaining eternal principles and criteria. We are perfectly aware of the rhythm of change, and for this reason, our openness to change, our flexibility, our non-conformism and our self-criticism enable us to face the future.

What we have inherited from our ancestors is what converts our idiosyncrasies into positive qualities and attitudes. Our current and future promises can be summarised by two ideas that have always epitomised López de Heredia: professionalism, as artisan winemakers, offering the consumer a distinctive product of supreme quality; and ethic, promoting the well being of all those who work within our bodega by contributing to the happiness of our friends and customers and giving to society the best of our hopes and dreams.